Snacks and football: an unbeatable combination every time the Uruguayan national team plays. And Lay’s, as the official snack to watch La Celeste, needed to stand out during the Copa América.

That’s how Alcanza Lay’s was born. Just like there are ball boys on the field (alcanza pelotas), when La Celeste plays, there are always Alcanza Lay’s: the ones who keep the snacks moving and make sure the bowl never stops passing.