Changing the Game

Changing the Game

Fortnite has over 2 million active players every day. So how is it that no one has noticed that every time a character uses a consumable, they just toss the leftovers on the ground?

We turned that overlooked detail into an opportunity to truly change the game.
An in-game initiative that lets players support World Wildlife Fund, raising funds to help protect endangered species across the globe, all by taking action where it matters most: inside the game.

Credits

Credits

Creative Team

Fernando Fagaldes, Pablo Sena

Category

Young Professionals

Client

Fortnite, WWF

Creative Director

Martin Rumbo

Institute

Brother Creativity School

Festival

Clio Awards, FIAP 2024

Creative Team

Fernando Fagaldes, Pablo Sena

Category

Young Professionals

Client

Fortnite, WWF

Creative Director

Martin Rumbo

Institute

Brother Creativity School

Festival

Clio Awards, FIAP 2024

Creative Team

Fernando Fagaldes, Pablo Sena

Category

Young Professionals

Client

Fortnite, WWF

Creative Director

Martin Rumbo

Institute

Brother Creativity School

Festival

Clio Awards, FIAP 2024