Mother’s Day is one of those key dates a brand like Divino marks on its calendar early in the year. But standing out in such a competitive moment is never easy.

Together with Fundación Álvarez Caldeyro Barcia, we created Premature Mother’s Day: a campaign to shine a light on the strength, fear, and resilience of mothers whose journey begins earlier than expected. A way to interrupt the agenda and bring the topic of prematurity into the spotlight—just as unexpectedly as it arrives in real life.