Holidays are a challenge for IKEA, as it’s the time when people stop thinking about their home and the only house they think of is the one they’ll rent on Airbnb.

Styled to Stay is a campaign created to turn a business problem into an opportunity. The idea was recognized in young professional categories at international festivals such as the Clio Awards, the New York Festivals, and the Ibero-American Festival of Creativity (FIAP).